Content marketing costs 62% less than traditional marketing but generates almost three times more leads. It's easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, running an effective content marketing program is no easy task. It requires a skilled team and a well-managed process. To help you build and manage an elite team of editors, strategists, writers, videographers, and designers, follow these tips from 13 marketing experts. Your strategy is the genetic code for building the best team, says @IamAaronAgius. Click to tweet 1. Create a content marketing strategy “Before you start looking for writers, you need to create an effective content strategy that will help you decide on the type and number of writers to hire.
The strategy will also help you stay focused on your long-term goals and not just content production. - Jill Phillips , Buildfire Before you start looking for writers, you need an effective content strategy, says @jillphlps. Click to tweet Creating a content Illustrator Art Work marketing strategy is not a superfluous exercise to waste time. Your strategy is the DNA of how your brand communicates with the outside world. It is also the genetic code needed to build the best team to execute the strategy. HAND-RELATED CONTENT: A blueprint to jump-start your content marketing strategy 2. Structure your team effectively “The way you structure your team sends a strong message about what your team is currently prioritizing and deprioritizing.” - Kipp Bodnar, HubSpot.
The way you structure your team sends a strong message about your team's priorities, says @kippbodnar. Click to tweet To operate effectively, it is important to have clearly defined work roles and a formal structure for your team. Without it, responsibilities become blurred and chaos usually ensues. With a team of editors, designers, and writers, you need a leader. This is usually your editor or content strategist, who is responsible for keeping the team aligned with the organization's growth goals.