The essence of marketing
In today's developed business society, marketing behaviors are full Number List of our lives. Advertisements on the bus, flyers on the road, and push messages sent by an APP received on the mobile phone are all marketing behaviors.
But no matter how marketing practices change, in the end their purpose is the same, to get your attention and convert your behavior to some commercial purpose.
For example, traditional TV advertising marketing, the essence of which is to implant the concept of the product in the advertisement into the mind of the consumer until you see this product in the mall one day, out of familiarity (impression that has been implanted) Out of curiosity, you end up buying this item, and if you hadn't seen this ad, you wouldn't even have seen it in the mall.
Or like coupons for newcomers on e-commerce platforms, in order to attract your strongest attention, they often appear on the home page of the APP, you can see them when you open the APP, and attract you with great discounts, making you feel If you don’t buy it, you will lose money, and eventually you will successfully place an order on this e-commerce platform.
In the final analysis, marketing is a means of studying people and influencing people. The ecological environment of marketing is changing, from offline in the past to online today, but no matter how the marketing link changes and human nature remains the same, the underlying logic will not. Change.
The core and characteristics of marketing
If an enterprise wants to make a profit, it must sell its products, but what is the most important thing to sell the same product?
The most important thing is to attract users, because only when the user is attracted, the user is interested in the product, and the user thinks that the product can really meet his needs, at this time, from the perspective of the user's consumption psychology, he may consider making a deal, and Sales are the ultimate goal of marketing.
Therefore, before closing, we must lay the groundwork to attract users. So how to attract users?