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Sohel Chowdhury
Jun 27, 2022
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It is well known that companies need phone number list to know their target audience if they want to cultivate valuable relationships, so to achieve their sales goals, it is also necessary to do a good market segmentation. But how can segmentation be done? Why is it done? What are the benefits it grants? Is it the phone number list same for any sector of the market? How many types of segmentation are there and which one should you use? To answer all these questions, in this article we will tell you what the market segmentation process consists phone number list of, so that you can improve your marketing strategy and plan. What is market segmentation? First phone number list of all, we need to define this marketing concept : Market segmentation is a process by which a large market is taken and divided into smaller groups—that is, segments—which share certain preferences, demographic, social, and psychological characteristics. Keep in mind that market segments have these characteristics: The segment must be heterogeneous with respect phone number list to other segments, which means that they have differences with each other. The members phone number list phone number list of the segment have a homogeneity, since they share many characteristics with each other. They are quantitative, so segment data can be measured. They must be big enough, or else they would be niche markets . The market segment must be accessible to the company, in order to sell the products and services adequately. There has to be a certain level phone number list of stability in the segment, which means that they will continue to share the same characteristics and needs for long enough. What is market segmentation for? But for what purpose is it segmented? The objectives phone number list of a market segmentation strategy can be summarized in the following key points: Set more specific objectives and goals, allowing you phone number list to focus on what really matters. Find the right audience phone number list for your product or service. Focus your efforts only on the target audience you have selected, without having to waste budget. Find a market sector that is not covering or satisfying your competition. Create advertising campaigns —on social networks— that achieve the greatest amount of engagement and conversions, making the most phone number listof the allocated budget. It allows different strategies to be created for each market segment , increasing customer satisfaction. In short, when a company decides to segment its market, what it is looking for is to be able to focus its efforts on that sector, without having to waste resources on users who are not interested (the anti-buyer personas).
Market phone number list segmentation: what is it and what is it for? content media
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Sohel Chowdhury

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