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Rupa Islan
Jul 31, 2022
In Welcome to the Arts Forum
Before starting to analyze a product, it is first necessary to understand what kind of industry the discussion is taking place. There are not many core consumers of 2D content. According to Analysys think tank data released in 2016, it is predicted that there are 5.68 million core consumers in 2016, but 80.28 million marginal consumers. The entire secondary Buy email list population under the age of 24 accounts for 83.9%, and the post-90s, post-95s and post-00s are the main consumer groups. Analysys Think Tank: 2015-2016 Two-dimensional Special Research Report Compared with the absolute value of the market mentioned in the report, we should pay more attention to the growth rate . The first is user growth. Although the growth rate of active and second-active content consumption users from 2014 to 2015 was 10.6%, the number of marginal active users increased from 27.25 million to 51.76 million, almost doubling. The second is the growth rate of per capita payment. The third is the growth rate of financing cases. According to statistics from online sources, the amount of financing in 2016 increased from RMB 1.446 billion to RMB 2.45 billion compared with 2015, and the trend continues to this year; time. This rapid growth also has policy support behind it. The Ministry of Culture issued the "Guiding Opinions on Although the current two-dimensional users can visit the surrounding stores offline and buy online on Taobao (Taobao accounts for more than 70% of the entire online transaction) when they generate consumer demand for peripheral commodities, there are still the following problems that lead to the shopping experience. Unsatisfactory: As far as China is concerned, there are many players on the two-dimensional e-commerce platform, but none of them have found a sustainable and stable profit model. There are some objective factors behind it:
How do e-commerce companies around the second yuan  content media
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Rupa Islan

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