This almost magical lamplight illuminates the freeway bend before you take it The headline promises an automatic, "without much effort" method for an annoying or even dangerous case. And the word "almost" brings a little credibility back into it. 45. The crimes we commit against our stomachs And again, start where the reader is. We all know (and sometimes feel) that sometimes we really don't do our stomachs any good. Here, "we" and "our" are exactly the same as "you" and "your." 46. The man with the "grasshopper memory" "Are there parallels? What are the symptoms? Why does he have such a small memory.
Does he start something and never finish it? Does he jump from one thing to another? am i like him I hope not. What did he do about it?” This is also a good example of a negative headline, which is much more powerful than a positive one. 47. They laughed when I sat down at the piano - But when I started playing! The classic by John Caples. It is interesting, structured Israel phone number list and evokes sympathy for the underdog. This is where the underdog turns things around (by turning the headline positive at the end). So here we see the well-known before-and-after effect beautifully packaged in a headline. 48. Throw away your oars! Short. Positive. These are qualities that often make a good stopper headline.
Then there was a similar headline for a new radio frequency - "Throw away your antenna!" Both are good headlines. Both promise to eliminate something that was previously absolutely necessary. 49. How you can do wonders with little land! A winning headline that scored 75% better than "" And 40% better than "One Small Country - A Lot to Give". The reason? "Like You" and "Working Miracles". Much, much more powerful. 50. Who wants even easier baking - In half the mixing time? Strong effect. And another good “Who else wants” headline.