Home page Articles SEO Using Agile Project Management for SEO and Digital Marketing Using Agile Project Management for SEO and Digital Marketing Posted: 2020-11-18 Using Agile Principles for SEO and Digital Marketing SEO and digital marketing is incredibly complicated, and the digital landscape is constantly changing and changing. New platforms. New competitors. The new world of marketing has evolved, but the processes of managing and adapting to change have not always kept pace.
eas not yet implemented, most make sense, and we're starting to see some of the first signs that this is the direction things are about to take. Our job (yours and mine) is to be ready for these things when they arise, and being ahead of the curve in understanding what's happening will help us make business decisions that will naturally lead to better business status. entity for our jewelry retouching service businesses. Fortunately, there is no downside to following the ideas listed above; The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.
even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the heart of these approaches is a burning desire to inspect and adapt, eliminate waste and seek constant improvement. This is coupled with an agile approach, which leads to speed improvements, cost reductions and better results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal processes. I explain what Scrum is and how we took this framework (typically used for software development) and applied it to our SEO and digital marketing projects.