The preference with regard to the development of the online marketer versus the impact that a certain online marketing channel can have for the organization. For example, if the online marketer prefers to develop in the field of SEA, but if the marketing objectives are mainly aimed at making customers more loyal, there may be a discrepancy here. The use of SEA can be an excellent fit with the goal of generating new customers, loyalty can perhaps be achieved much better with e-mail marketing. You already feel it coming A subject that may also be part of specialization is being able to assess an agency or partner. This is an important point to develop, especially in organizations where many external partners are involved.
These articles may help on this topic: Pitfalls There are also pitfalls to consider when training an online marketer. the field of online marketing, which is why it this context you phone number list are is difficult enough to keep up in this segment. Of course there must be space (in time and motivation) to stimulate this in him or her. Another pitfall is working on subjects that don't really belong 'on the plate' of the online marketer. Consider, for example, the technical management of a website or (also to be discussed) filling a website with content. In addition, the number of internal meetings sometimes also creates challenges in the field of further development. In short, still quite a difficult subject for many Marketing managers. It is important to focus primarily on the foundation of the online marketer.
Knowledge of data analysis can be very helpful in development. It is a nice foundation before exploring the depths of a particular channel or channels. Also, do not underestimate the challenges that sometimes arise in the field of creating support within the internal organization or assessing cooperation partners. Ultimately, you charge the online marketer with the best possible translation of the marketing strategy into online channels and you expect advice on how to use these channels even better. And that starts with training your online marketer in the right way.