By intentionally grouping traditional personas, you can serve a large number of diverse customers and meet their needs on your website.
Using the travel and accommodation website example, the user's intent is:Easily book trips and accommodations together
Discover new places to visit Book low cost travel and accommodation on one website Mapping the different user intents that Cork Ladies Bicycles Zone exist throughout the customer's persona provides tools to explore the user's journey and how to motivate them at each stage.
What are the benefits of creating a customer persona?
Personalize
Personalization is one of the most powerful tools in the digital age. Knowing your audience helps you deliver the right content to the right segments at the right time . It is believed that each of us is exposed to 4000-10,000 ads every day, making it more difficult for brands to cut noise. In addition, personalization helps build trust.
An amazing 83% of more than any other source. Why? Recommendations from friends and family lack commercial intent. Personalization allows marketers to tailor their messages so that their audience doesn't feel like they're for sale, but it provides a solution that's the solution to achieving their goals. To quote Marketoonist CEO and Founder Tom Fishbourne, "The best marketing doesn't feel like marketing." Personalization is the way to do this.