You understand that links are important, so you’re actively building them. But along the way, you discover that some people ask for something in return for linking to your content.
Excerpt of email to Tim asking for whatsapp number list something in exchange for a link
You know that buying backlinks is a no-no. But what about giving them something else in return, such as a reciprocal backlink or even one of your products? If it’s not cold, hard cash, it should be fine… right? After all, it’s kind of like giving away a free product to an influencer, hoping that they will give your brand a shout-out on their socials.
Right?
Unfortunately, no. According to Google’s Webmaster Guidelines, link schemes include:
Buying or selling links that pass PageRank. This includes:
Exchanging money for links, or posts that contain links
Exchanging goods or services for links
Sending someone a “free” product in exchange for them writing it and including a link
Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking.
So even if you’re not handing over fiat, it’s against Google’s Terms of Service—and you may get your site penalized.
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
How to avoid this SEO mistake
Promiscuous websites that readily exchange something in return for a link will usually leave a detectable footprint, which will sooner or later get picked up by Google and lead to a “link selling” penalty.
Simply put: Don’t offer payments or products when you’re doing your outreach.
6. Missing internal link opportunities
Internal links are important. Why?
Google uses them to discover new content.
They aid the flow of PageRank around your site. Generally speaking, the more internal links a page has, the higher its PageRank.
Google looks at the anchor texts of internal links to better understand the context. (It also looks at the text surrounding the anchor to understand the context.)
Yet, given all of these benefits, internal links are more often than not never prioritized. That’s a major mistake.
How to avoid this SEO mistake
Each time you publish a new page or post, do a site: search on your website to find other relevant content so that you can add internal links.
For example, I recently published a post about how to create a buyer persona. To find potential internal link opportunities, I’ll do a search on our blog: