They also don’t go for longer than they should. Over a quarter of form users—27% of ‘em, in fact—will abandon a form if it’s too long. Think about how much info you really need from your visitors to achieve your goal. Form logic Well-designed online forms adapt their questions to the visitor’s answers as they go. For example, if someone answers that they live in a house, a form shouldn’t ask them for their apartment number. A good form will send a visitor to questions relevant to them while skipping any unrelated questions. 5 Form Types to Spiff Up Your Landing Page Try one of these five form types on your next landing page: 1.
Contact The “contact us” form is one of the most classic forms you’ll see on a landing page. It asks the visitor for basic contact info like their name and email and offers a field where they can write a message. This form’s a staple for good reason. It reduces friction by letting visitors contact you right on your website—no extra steps needed. When you share your contact form upfront on your landing page, you’ll help your brand look authentic and open. 2. Lead generation A whopping 84% of marketers use online forms for lead generation—capturing contact info to use buy email list as a lead in your sales funnel. In the world of landing pages, most lead generation landing pages have a lead magnet (a resource that visitors can download in exchange for entering their contact info in a form).
buy email list
But, they can also take unconventional formats like quizzes that send their results to the email the visitor gives. Lead generation forms keep businesses sustainable by adding new prospects to the sales funnel. They make the process seamless by converting the visitor’s info into a format you can send to your CRM or another sales software. Let’s look at a lead gen form in action. This lead generation form uses another popular lead generation strategy: newsletter signups. Image courtesy of Typeform After asking for the visitor’s name, this form addresses them by name when asking for their email (hence the “___” in the screenshot). What a great way to add a personal touch to the signup process. 3. Customer feedback Not all landing pages are hyper-focused on sales. Some of them have softer asks, like requesting feedback from customers.